At Psycho Bunny tradition is our foundation, the pillar to which our high quality products are made. But only following tradition could hold us back from our true potential. Instead, we bring edge to tradition and our made for mischief motto is inspired by a life rich in risk and reward.
Our classic pique polo’s set a new standard for your wardrobe essentials. Made in Peru from 100% Pima cotton, they are luxurious in form and function, and offer timeless appeal.
Once upon a time in New York City, two Roberts sat down for what would be an interesting conversation.
Bonded by a shared passion they conjured an idea, to build a bold new menswear brand, which over time would become so much more. With risk and reward woven from the very first stitch, they set forth to create a brand that combined tradition with edge, and so began an epic adventure they’re still living today.
That day, against the sounds of clinking plates and slicing steaks Mr. Godley, sketched the iconic identity. A bunny skull and crossbones. Two elements working as one. Rebellion with style, sophisticated mischief so to speak.
Schooled in the classics of English bespoke tailoring and footwear, Robert Godley used this knowledge of tradition and transformed it, with his instinctive, raw creativity.
As for Robert Goldman; his grandfather established a necktie factory at the turn of the twentieth century. He’s a testament to the notion that integrity contains grit, just add a healthy serving of hard graft on top. That third generation New York, necktie, knowhow, helped turn that sketch into an international icon.
Together; two gentlemen, two Roberts signed the check and shook hands with the agreement to always sail against the sea of ordinary and to never compromise on quality or creativity.
Over the next decade, the two Roberts transformed the market, turning formalwear into lifestyle with attitude, (that lasts form more than 3 washes). Introducing tailored details such as mother of pearl buttons, fine piques and tapered seams. A range of styles and collections for every occasion from the red carpet to the big blue. Designed for nights less ordinary and made for days of mischief.